Expert Digital Marketing Solutions
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Tailored strategies to elevate your brand and drive measurable results in your digital marketing efforts.
🎯 Google Ads Campaign – Search + Display
Goal: Drive high-quality doctor demo bookings
Outcome:
✅ Achieved 4.5x ROAS through refined search targeting
✅ Booked 30+ demos with 13% conversion to paid users
✅ Optimized targeting mid-campaign by removing low-intent keywords
✅ Resulted in one of the most cost-efficient acquisition funnels for the quarter
💬 WhatsApp Automation – Interakt 8-Day Funnel
Goal: Automate follow-ups for EMR, GMB, DHIS, and Appointments
Outcome:
✅ Created 8-day auto-responders across 6 product verticals
✅ Achieved 23% reply rate and 11% demo booking rate from automation
✅ Increased follow-up completion rates by 38%
✅ Boosted qualified lead conversions with day-wise personalized messages
🎥 Webinar Video Campaigns
Goal: Increase conversions using high-trust video content
Outcome:
✅ Generated 70K+ views across video creatives
✅ Improved landing page conversion by 35% using testimonial embeds
✅ Ran webinar ad with 14% CTR and high engagement among targeted doctors
✅ Built social-proof flow that boosted sales team conversion calls
📲 Meta Ads (Facebook & Instagram)
Goal: Drive demo bookings and nurture warm audiences
Outcome:
✅ Delivered 15%+ conversion rate from Click-to-Calendly ads
✅ Retargeting campaigns saw 32% lift in demo confirmations
✅ Top-performing format: testimonial + CTA overlay video
✅ Reduced cost per lead by 40% through creative A/B testing
📈 Calendly + UTM Tracking Setup
Goal: Accurately attribute demo sources and improve follow-up
Outcome:
✅ Set up event-specific UTMs across campaigns
✅ Enabled source-wise demo tracking from WhatsApp, Meta, and Google
✅ Identified and resolved missed demo logs, improving lead pipeline visibility
✅ Weekly reports resulted in 28% faster sales handover
🤝 B2B Partnerships & Database Integration
Goal: Improve lead targeting using external doctor databases
Outcome:
✅ Partnered with data providers, unlocking 10,000+ verified doctor leads
✅ Enhanced lead quality and reduced invalid leads by 60%
✅ Integrated new cohorts into WhatsApp and email automations
✅ Supported 3x increase in campaign-qualified leads (CQLs)
Content Marketing
Our content marketing services focus on delivering valuable and relevant content that attracts and retains your target audience, building trust and driving engagement.
Creating valuable content to attract and retain.
📊 Dashboards, Reporting & Lead Intelligence
– Built Looker Studio dashboards for campaign performance + demo conversions
– Cleaned & updated Salesforce cohorts to reduce bounce and lead loss
– Used Redash filters for hyper-targeted city-based campaigns
– Improved monthly reporting cycles and reduced manual errors by 50%
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Darshan Saravana specializes in crafting effective digital marketing solutions to help businesses thrive in an evolving digital landscape.