Proof of skills I use daily across performance marketing, analytics, and web builds.
Certifications
Google Ads – Measurement Certification
Issuer: Google
Skills: Conversion tracking, attribution, GA4 integrations, data-driven optimization
Credential ID: 242087193
What I apply:
- End‑to‑end conversion setup (GA4 + Google Ads + CRM)
- Event mapping & enhanced conversions
- ROAS/CPA reporting for search, display, and video
Data Analytics Using Power BI
Issuer: EDIFY Institute
Skills: Dashboards, DAX, data modeling, reporting automation
Credential ID: BLRRTLAADYA150
What I apply:
- Executive dashboards for funnel performance
- Channel‑wise cohort analysis (Demo → MQL → SQL)
- Weekly insights & anomaly detection for faster optimizations
Research Methodologies
Issuer: Queen Mary University of London (via Coursera)
Name on certificate: S Darshan
Issued: Jul 7, 2025
Verify: https://coursera.org/verify/FXQ7NT4MFSUH
Skills covered: research design, sampling, questionnaire building, hypothesis testing, data analysis & interpretation, reporting.
How I apply this:
- Build marketing experiments with proper controls and clear hypotheses
- Design survey instruments (ad recall, funnel drop‑off, offer testing)
- Analyze campaign lift and conversion impact with statistically sound methods
Also Skilled In (non‑cert)
- GA4 & Looker Studio: Marketing dashboards, UTM governance, source/medium hygiene
- Meta, LinkedIn & Google Ads: Full‑funnel builds, retargeting, creative testing
- Technical SEO & WordPress: Core Web Vitals, schema, speed, security, WooCommerce
How These Certifications Impact My Work
- 20–35% faster attribution fixes via clean event mappings and tag audits
- Clear channel dashboards that cut reporting time by ~50%
- Better budget shifts using conversion‑lag & assisted‑conversion insights
- Higher landing‑page performance through SEO + speed improvements