The short version

I help B2B healthtech and D2C brands turn traffic into MQL → SQL → Revenue. I’m equal parts strategy, execution, and “why isn’t this tag firing?” detective.

The longer (more honest) version

I grew up on WordPress builds and technical SEO, then wandered into the fun chaos of performance marketing: Google Ads (Search, Display, Demand Gen, P-Max), Meta and LinkedIn, with WhatsApp/Email automations stitched in via Interakt, GTM, GA4, Calendly, and the occasional miracle.

At Eka Care, I’ve run full-funnel campaigns for doctor acquisition, built reactivation engines for a 100,000+ doctor database, and turned warm audiences into meetings that actually show up. Before that, at Mx Omega, I did the unglamorous work—site speed, Core Web Vitals, content structure—that quietly lifts conversions. I’ve also taken brands like Happy Live Cultures from zero to a profitable WooCommerce operation, and directed tutorials for DV Techies (I write, plan, and direct; I do not act).

Proof I’m not guessing

• Google Ads case study: ~₹16.2L revenue from ₹9.55L spend, 810+ MQLs → ~320 SQLs → ~25% SQL→Paid, ~1.7× ROAS.
• Reactivation engine: 5,000+ dormant doctors reactivated per month → 600+ demos → 300+ SQLs, ₹7.8L+ in attributed revenue, ~20% lower cost per demo than cold acquisition.
• Mx Omega wins: +20% organic traffic, +15% conversion rate, –30% load time, –10% bounce.
• D2C (Happy Live Cultures): Full site + SEO + paid mix delivering 200%+ ROAS and stable monthly profit.

If your KPI is “vibes,” we may struggle. If it’s ROAS, CPL, CAC, and cohort curves, we’ll get along fine.

How I think (so you don’t have to ask)

1. Hypothesis > hunch. We test ideas, not titles.
2. Instrumentation first. GTM, events, and UTMs before scaling spend.
3. Creative with spine. Problem–solution, testimonial, urgency; humor when it earns its place.
4. Cohorts over averages. Fix the leaky segment, not the universe.
5. Weekly truth. Dashboards that make decisions obvious—and sometimes mildly painful.

Credentials (for the HR tab)

• Google Ads – Measurement (ID: 242087193)
• Data Analytics using Power BI – EDIFY (ID: BLRRTLAADYA150)
• Research Methodologies – Queen Mary University of London (Coursera) — verify

Off the clock (still on brand)

I write scripts, direct shoots, and over-optimize thumbnails for DV Techies. I also file bug reports to myself when a tag doesn’t fire, which is perfectly normal and not at all a red flag.

What I do is on the Services page

This page is about the person pressing the buttons. If you want the buttons I press (and why), head to Services. If you want the results, check Work/Case Studies.

Say hi (and bring your funnel)

WhatsApp: +91-7339213236
Email: darshansaravana2002@gmail.com
LinkedIn: linkedin.com/in/darshan-saravana