Hi, I’m Darshan 👋

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Experience at Mx Omega Technologies

Role: Digital Marketing Executive

At Mx Omega Technologies, I handled full-spectrum digital marketing operations with a focus on growth, performance, and site optimization. My work covered SEO, SEM, social media, campaign execution, analytics, and backend website management.

🔍 Key Contributions

• SEO & Content:
  → Planned keywords and optimized on-page content, increasing organic traffic by 20%
  → Conducted YouTube SEO, boosting views by 12%
  → Performed keyword research and enhanced search rankings by 17%
• Performance Marketing:
  → Managed SEM campaigns with 11% increase in conversions
  → Improved ROI by 22% across Google, Display, and Social Ads
  → Set up accurate tracking (pixel + conversions), enhancing attribution by 35%
• Website Management:
  → Improved load speed by 30% and reduced downtime by 20%
  → Maintained Search Console & Web Core Vitals
  → Proposed UX and content changes, increasing user engagement by 15%
  → Collaborated on UI improvements, reducing bounce rate by 16%
• Email & Social Media:
  → Executed email, mobile, and display campaigns with a 10% CTR
  → Boosted social media engagement by 25% and reach by 20%
• Analytics & Reporting:
  → Built reports and dashboards to surface performance insights
  → Delivered data-driven strategies that led to a 20% campaign uplift

Happy Live Cultures – Built from Scratch

I helped launch Happy Live Cultures from the ground up — taking it from an idea to a profitable eCommerce brand with a strong online presence. I personally managed every stage: website development, technical setup, marketing campaigns, content creation, and sales optimization.

End-to-End Setup & Technical Management

• Built a WooCommerce eCommerce website from scratch, ensuring smooth UI/UX.
  
• Managed server hosting, security, and implemented strong firewalls & database protection.
  
• Configured PHP admin settings for speed and reliability.
  
• Optimized product visibility through technical SEO and schema markup.

Marketing & Sales Growth

• Ran Google Search, Display, Shopping, Retargeting, and Demand Gen campaigns.
  
• Managed Google Merchant Center setup, product feeds, and approvals.
  
• Used Google Search Console & Keyword Planner for targeting profitable search terms.
  
• Achieved 200%+ ROAS from ads and consistent sales growth through combined SEO + paid strategy.

Content & Creative Direction

• Wrote SEO-optimized blogs that ranked and drove direct product sales.
  
• Produced and edited high-quality product photography & creatives.
  
• Created engaging social media content for Instagram and YouTube, growing followers organically.
  
• Directed and uploaded YouTube product videos to boost brand trust.

Results Achieved

• Generated consistent monthly profits from organic + paid sales channels.
  
• Ranked multiple products on Google Page 1 within months through SEO.
  
• Improved conversion rates through optimized product descriptions, creative ads, and retargeting funnels.
  
• Built a recognizable brand presence across web, search, and social media.

DV Techies – Video Production & Direction

Collaborated with DV Techies to create high-quality educational and tutorial videos for tech learners. I was involved in concept development, scripting, directing, and production setup, ensuring every video was clear, engaging, and visually appealing.

My Contributions:

• Directed the video production process from pre-shoot planning to final delivery.
  
• Wrote scripts to ensure technical content was explained simply and effectively.
  
• Assisted in video setup, including framing, visuals, and on-screen flow.
  
• Guided editing to maintain pacing, clarity, and professional presentation.
  

Featured Videos I Directed & Helped Produce:

• Unlock Your Future with Mendix – Introduction to Mendix certification and its career potential.
  
• Mastering WordPress Web Design – Part 2 – Advanced website building techniques and tips.
  
• How to Buy a Domain, Connect it to a Server, and Install WordPress – Step-by-step beginner guide.
  

These videos helped expand DV Techies’ YouTube presence, boost viewer engagement, and establish strong corporate and business connections, leading to wider professional networks and opportunities.