Hi, I’m Darshan 👋

Eka Care — Work & Achievements

Google Ads

• Campaign types: Search Campaigns, Display Campaigns, Demand Gen (look-alike/segments), Performance Max (with lead forms), Video campaigns (run alongside Search/Display/P-Max).
• Audience & data: Audience creation from Google Analytics; website visitor & lookalike audiences; merged audiences from multiple high-traffic pages; retargeting campaigns.
• Structure & assets: Restructured campaigns into separate ad groups; new landing pages (EMR & HMIS) with UTMs; added/tested new keywords & removed poor performers; updated ad copy with promos; Responsive Display headlines, descriptions & image concepts; sitelinks & extensions.
• Tracking: Conversion tracking via Google Tag Manager (GTM) and linked to Google Ads; full conversion setup & verification.
• Optimization & reporting: Monthly performance reports; landing page optimization inputs (layout, speed, lead flow).
• Key metrics monitored: CPC, CTR, Impressions, CVR, CPA, CPL, ROAS, Quality Score, Avg. Position/Top Impression share, View rate (video), Frequency/Reach (Display), Cost per Demo, CAC.

Meta Ads

• Objectives used: Brand Awareness, Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages, Conversions (demo booking), Catalog Sales, Store Traffic.
• Campaigns: Lead Gen campaigns; retargeting campaigns; Calendly demo bookings & DHIS webinar campaigns.
• Targeting & hygiene: Targeted doctors & HCPs in India; excluded paid doctors & recent form fillers; uploaded/managed custom audiences; bulk edit for exclusions & ad-set clean-up.
• Creatives: Creative refresh to reduce CPL; dynamic creative testing for videos/images; 10+ video ad styles (testimonials, walkthroughs, problem–solution, countdowns, humor, interactive, etc.).
• Tracking & ops: Facebook Pixel tracking; suggested Calendly custom events; downloaded/managed leads via Meta Leads Center; advised CRM integration; troubleshooting on exclusions, redirect URLs & UI issues.

LinkedIn Ads

• Posted regular company updates for healthcare professional reach & visibility; boosted posts to targeted doctor segments.
• Suggested B2B healthcare ad creatives; tested Sponsored Content to promote Eka EMR features.
• Used job title/specialty/seniority targeting; monitored impressions, CTR, engagement; coordinated assets with design; wrote professional B2B captions.

AI Phone Call Campaigns

• Zoronal AI phone-call automation setup for follow-ups and reactivation.

Landing Page Building Assistance

• Professional layout recommendations, page-speed improvements, and lead-flow suggestions to increase conversion.

Creative Assistance / Content

• Image creative ideas for Google Ads, Meta, Social.
• Worked with video production team to create campaign-need videos.
• Ad copywriting (Google/Meta): problem–solution, testimonial, urgency, humor.
• Campaign-specific communication planning (webinars & offers); communication around all marketing ads.

WhatsApp / SMS / RCS

• Interakt: marketing automation messages, cohorts, templates.
• Zoronal: automated calling + follow-ups.
• Vi Power (RCS): rich messaging setup.

Email Marketing

• Identified & evaluated the right ESP; email marketing automation.
• Planned email strategy to boost EMR demo bookings.
• 5 templates created: Welcome, Testimonial, Feature Update, Demo Invite, Follow-up.
• Professional content with clear CTAs and optimized send times.
• Segmentation & automation in Mailchimp; monitored open/click rates.

Reporting & Analysis

• UTM governance & metrics; cohorting; monthly marketing reports (Revenue, Sales Conversion, MQL/SQL); funnel tracking.
• Advanced Excel: VLOOKUP/XLOOKUP, Pivot Tables, INDEX-MATCH, TEXT functions, cleaning & deduping.
• Looker Studio dashboards for visual reporting.
• Redash: city-wise & stage-wise lead sorting; real-time reports.
• Cross-check Trello ↔ Calendly to track missing entries

Partnership Alliances & Business Development

• Marketing-channel development; finding new channels for sales; connecting with firms to close business deals.
• Initiated strategic partnership with Lexi.ai (AI-SDR) to increase high-intent doctor demos (pilot planning & ROI evaluation).
• Integration planning with B2B data providers; onboarding & data-sharing coordination.

Technical Work & Automation

• Zapier automations; Trello setup.
• Lead follow-up reactivation campaigns; usage of AI tools for marketing, content & creatives.
• CRM/BI: Redash real-time reporting; Salesforce data reactivation; purchased leads management & re-engagement.
• Website speed optimization (professional layout + load time).
• Created video ad scripts; coordinated doctor testimonial shoots end-to-end.
• Built case-study communication plans (Email, WhatsApp, Interakt).
• Calendly events & UTM management; analytics via GTmetrix, Lighthouse, Search Console.

Campaign Innovation & Strategy

• Kicked off Lexi.ai (AI-powered SDR) partnership to boost demo pipeline.
• Designed multi-channel retargeting: Google, Meta, WhatsApp, Email, SMS.
• Ran 10+ video ad formats (testimonial, walkthrough, problem-solution, countdown, humor, interactive, etc.).
• Built complete WhatsApp automation via Interakt, linked with Calendly.
• Set up Zoronal AI-calling campaigns for follow-up/reactivation.

Achievements

Google Ads Case Study

Objective: Generate MQLs and convert to SQLs using full-funnel Google Ads.
Strategy: Search, Display, Demand Gen; negative keywords; segmented audiences; remarketing; UTMs & tracking.

Performance Metrics

• Spend: ₹9.55L Revenue: ~₹16.2L Clicks: 33.3K Leads: 810+
• CPC: ₹28.7 CPA: ₹1,179 CVR: 2.43% ROAS: ~1.7×

Lead Funnel Impact

• MQLs: 810+ SQLs: ~320+ SQL→Paid: ~25%

Key Wins

• 810+ quality MQLs, ~320 SQLs; ~₹16.2L revenue at profitable ROAS; repeatable funnel playbook.

Reactivation Campaign Case Study

Objective: Re-engage inactive doctors from a 1,00,000+ monthly database via WhatsApp, Email, Google & Meta retargeting.
Approach: 1,00,000+ Interakt messages/month; retargeting using existing landing-page & organic users; reactivation landing pages; monthly email for recall.

Key Achievements

• 5,000+ dormant doctors reactivated/month
• Consistent re-engagement from retargeted landing-page audiences
• 600+ demos/month from reactivation flows
• 300+ SQLs/month from warm leads
• ₹7.8L+ revenue attributed directly to reactivation
• ~20% lower cost per demo vs new acquisition

Impact: A sustainable pipeline generator—turning dormant leads into demos, SQLs & revenue while lowering acquisition costs.

Creative & Content Achievements

• Directed multiple doctor testimonial shoots (planning → launch).
  Crafted high-converting ad copy (problem-solution, urgency, testimonial).
• Shared landing-page optimization feedback (layout, speed, lead flow) that improved conversion rates.

Technical & Automation Achievements

• GTM setup; linked Google Ads, Meta, Calendly for end-to-end conversion tracking.
• Built bulk WhatsApp templates (8/day per use case: EMR, GMB, Dental, DHIS, Peadia).
• Integrated Salesforce & Redash with ad campaigns for real-time tracking.
• Built Looker Studio dashboards; fixed missing Trello entries from Calendly data.

Email & WhatsApp Marketing Achievements

• Executed full email strategy (welcome, testimonial, feature update, invite, follow-up).
• Improved open & click rates via segmentation & subject testing.
• Reactivated past leads through targeted WhatsApp & SMS cohorts.

Partnership & Business Development Achievements

• Coordinated integration meetings for smooth data-sharing & execution.
• Acted as bridge between marketing, sales & external partners to align on lead gen goals.
• Built B2B data-provider alliances to expand targeted doctor database.

Experience at Mx Omega Technologies

Role: Digital Marketing Executive

At Mx Omega Technologies, I handled full-spectrum digital marketing operations with a focus on growth, performance, and site optimization. My work covered SEO, SEM, social media, campaign execution, analytics, and backend website management.

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🔍 Key Contributions

• SEO & Content:
  → Planned keywords and optimized on-page content, increasing organic traffic by 20%
  → Conducted YouTube SEO, boosting views by 12%
  → Performed keyword research and enhanced search rankings by 17%
• Performance Marketing:
  → Managed SEM campaigns with 11% increase in conversions
  → Improved ROI by 22% across Google, Display, and Social Ads
  → Set up accurate tracking (pixel + conversions), enhancing attribution by 35%
• Website Management:
  → Improved load speed by 30% and reduced downtime by 20%
  → Maintained Search Console & Web Core Vitals
  → Proposed UX and content changes, increasing user engagement by 15%
  → Collaborated on UI improvements, reducing bounce rate by 16%
• Email & Social Media:
  → Executed email, mobile, and display campaigns with a 10% CTR
  → Boosted social media engagement by 25% and reach by 20%
• Analytics & Reporting:
  → Built reports and dashboards to surface performance insights
  → Delivered data-driven strategies that led to a 20% campaign uplift

Happy Live Cultures – Built from Scratch

I helped launch Happy Live Cultures from the ground up — taking it from an idea to a profitable eCommerce brand with a strong online presence. I personally managed every stage: website development, technical setup, marketing campaigns, content creation, and sales optimization.

End-to-End Setup & Technical Management

• Built a WooCommerce eCommerce website from scratch, ensuring smooth UI/UX.
• Managed server hosting, security, and implemented strong firewalls & database protection.
• Configured PHP admin settings for speed and reliability.
• Optimized product visibility through technical SEO and schema markup.

Marketing & Sales Growth

• Ran Google Search, Display, Shopping, Retargeting, and Demand Gen campaigns.
• Managed Google Merchant Center setup, product feeds, and approvals.
• Used Google Search Console & Keyword Planner for targeting profitable search terms.
• Achieved 200%+ ROAS from ads and consistent sales growth through combined SEO + paid strategy.

Content & Creative Direction

• Wrote SEO-optimized blogs that ranked and drove direct product sales.
• Produced and edited high-quality product photography & creatives.
• Created engaging social media content for Instagram and YouTube, growing followers organically.
• Directed and uploaded YouTube product videos to boost brand trust.

Results Achieved

• Generated consistent monthly profits from organic + paid sales channels.
• Ranked multiple products on Google Page 1 within months through SEO.
• Improved conversion rates through optimized product descriptions, creative ads, and retargeting funnels.
• Built a recognizable brand presence across web, search, and social media.

Varna Enterprise

A Study on Running Effective Ads for an E-commerce Website

View Full Project Report: Download Here

For my final-year project, I worked with Varna Enterprise, a Bangalore-based manufacturer and exporter of Ultrasonic Rodent Repellents since 2002, to study and implement strategies for running highly effective ads for an eCommerce business.

Project Objectives

• Build a secure, scalable eCommerce platform for direct online sales.
  
• Run Google Ads campaigns that drive targeted traffic and conversions.
  
• Use SEO, blog content, and Google Merchant Center to enhance visibility.
  
• Expand reach via Amazon product listings and marketplace advertising.
  

My Role & Key Contributions

• Website Development & Migration – Shifted the site to WordPress, integrated WooCommerce, and created SEO-optimized product pages.
  
• Technical Setup – Secured hosting, removed malware, set up firewalls, and improved site speed.
  
• Ad Campaign Execution – Planned, launched, and optimized Google Search, Shopping, and Retargeting Ads for maximum ROI.
  
• SEO & Blogging – Published optimized articles for Varna Pest Control Blog to boost organic traffic.
  
• Marketplace Integration – Listed products on Amazon, optimized titles/descriptions, and ran targeted Amazon Ads.

Results & Impact

Built a secure and optimized platform ready for long-term growth.

Created a fully functional eCommerce store generating consistent sales.

Increased search visibility through targeted keywords and product SEO.

Boosted sales via Google Ads + Amazon Ads synergy.

DV Techies – Video Production & Direction

Collaborated with DV Techies to create high-quality educational and tutorial videos for tech learners. I was involved in concept development, scripting, directing, and production setup, ensuring every video was clear, engaging, and visually appealing.

My Contributions:

• Directed the video production process from pre-shoot planning to final delivery.
• Wrote scripts to ensure technical content was explained simply and effectively.
• Assisted in video setup, including framing, visuals, and on-screen flow.
• Guided editing to maintain pacing, clarity, and professional presentation.

Featured Videos I Directed & Helped Produce:

• Unlock Your Future with Mendix – Introduction to Mendix certification and its career potential.
• Mastering WordPress Web Design – Part 2 – Advanced website building techniques and tips.
• How to Buy a Domain, Connect it to a Server, and Install WordPress – Step-by-step beginner guide.

These videos helped expand DV Techies’ YouTube presence, boost viewer engagement, and establish strong corporate and business connections, leading to wider professional networks and opportunities.